Meet the H-E-B Band: KNUCKLE SAMMICH is Ready to Get Rowdy

Straight from the sales floor of America's favorite Grocery store, KNUCKLE SAMMICH (H-E-B) is as diverse musically as the company they proudly represent is, culturally. Equipped with an impossible range of influences spanning 5 decades and several musical genres, the band prides themselves most on their ability to relate to all music audiences and seasoned musicians alike. The current lineup of Jay Pate (Drums), Dave Thornhill (Lead Guitar), Carlos Gil, Jr. (Guitar), Jesi Mann (Vocals), and Keith Ploeger (Bass) have performed at the annual HAAM CBOB event since 2017 and consistently strive to give the audience a new unforgettable experience each year. If you're looking for a reason to get ROWDY on a week night, put your fists in the air and get ready for a high-octane thrill ride that "goes to eleven", with KNUCKLE SAMMICH!

See H-E-B’s killer performance from last year below!

Mark your calendars for Wednesday, June 10th, for the 2026 Corporate Battle of the Bands, presented by Cirrus Logic.

Corporate Battle of the Bands (CBOB) transforms the iconic ACL Live at the Moody Theater stage into the most electrifying night of music and philanthropy! This annual event invites Austin's corporate rockstars to take center stage, competing before a panel of local celebrity judges while raising critical funds for the Health Alliance for Austin Musicians (HAAM). From pop to heavy metal, R&B to alternative rock, sponsoring businesses showcase their employees' unsung talent, battling it out for awards, prizes, and the title of 2026 Corporate Battle of the Bands BEST BAND!

Learn more about sponsorship opportunities and event details.