…except anyone and everyone can come over, listen LIVE all day and into the night, and admission is 100% free!

Consider this is your official invite to get clued in to (or rediscover) why Austin is the Live Music Capital of the World and how critical it is to support the heroes who make the scene so major.

September 23 is about to be THAT day—over 300 local musicians serving up 250+ performances across 100+ venues throughout Greater Austin and beyond. From the iconic ABGB to your neighborhood H-E-B Plus (yes, grocery store concerts in the produce section from 6am-7pm because we're just built different), music will literally be EVERYWHERE.

No tickets. No wristbands. No cap. Just awesome vibes and life-changing healthcare for our local musicians. That access to care matters now more than ever. Read that again.

Real talk: Austin without its local music just isn’t it. These incredible artists, DJs, and musicians moonlighting as music teachers pour their hearts out for us DAILY, contributing billions to our economy. But healthcare? That's where things get tricky. Enter HAAM—the ultimate wingman for our music community since 2005, serving up $215 million in healthcare services like the legends they are.

20 years ago music fans raised $35,000 for HAAM. Now we're shooting to beat our last year total of $850,000 because HAAM has EXPANDED—we're talking Round Rock, Pflugerville, Lockhart, Cedar Park, Dripping Springs, Buda, and beyond. Growth? We got it covered.

As your PNC, SXSW, and C3 Presents fam, we're absolutely living for this 20th anniversary moment. We stan H-E-B and all our community partners for understanding the assignment and stepping up.

Now it’s your turn to TURN IT UP.

Having a HAAM Day Music Festival Fundraising Page is all the rage! Head to myhaam.org/haam-day right away to set up yours.

Use the new HAAM Day Interactive Map to catch a vibe, find multiple showcases, give some love to the donation jar, and spam #HAAMDay25 everywhere. Every bit of support keeps our music scene thriving and our artists healthy.

Thank you for being part of this incredible community. Let's make this 20th Anniversary HAAM Day absolutely legendary!

P.S. HAAM Day Music Fest is literally a two-time Austin Music Awards winner for 'Most Creative Event'—we don't make the rules, we just keep winning. Check out the full list of partners and events here.

Don’t miss out,

HAAM Day Music Festival 2025 Co-Chairs
Laura V. Johnson, VP, Director of Client & Community Relations, PNC Bank
Steven Gonzalez, Regional President, PNC Bank
Emmett Beliveau, Chief Operating Officer, C3 Presents
Jody Arlington, Director of Marketing, SXSW